Keywords: More sustainable nutrition, reduction of food losses, promotion of the diversity of the cultural landscape, regional added value
Subject and objectives of the project
The aim of the project was to promote the use of the still abundant regional fruit stocks and thus both contribute to a more sustainable diet and preserve the diversity of the cultural landscape. To this end, consumer awareness was to be promoted and appropriate information, communication and marketing structures established.
The project was a cooperation between partners from Germany (Eastern Thuringia) and Hungary (Vas County). In these regions, traditional fruit stocks with many old varieties have been preserved to a large extent. Even after its completion, the project contributes not only to sustainable nutrition (use of regionally available food) but also to the preservation of biodiversity (orchards as “hot spots” of biodiversity), to the reduction of pollutant inputs (orchards are neither fertilized nor treated with pesticides, unnecessary transport is avoided) and to increased regional value creation (conservation of resources). Last but not least, the project serves to reduce food losses – fruit that is not harvested and rots in the meadows is consumed again in the region and does not have to be transported from far away.
Work steps and results:
Innovation and exemplary nature of the project
The main innovation of the project is to focus on food (mainly apples) that is available in abundance in the region, but which largely “goes to waste” because owners and consumers lack awareness of its value as well as suitable marketing and recycling structures. This is therefore a form of “avoidable food loss” that has received little attention to date and is to be countered with various measures.
In other parts of Thuringia and other German regions, there are (still) rich orchards with predominantly old varieties and a slowly growing demand for healthy fruit. On the other hand, however, despite some good approaches, e.g. in the area of small cideries, there is still a lack of practicable structures and conditions for stronger marketing, especially of dessert fruit of old varieties. Here the project can convey exemplary methods, activities and results for their dissemination, above all via the LEADER structures that exist almost everywhere in Germany. On the Hungarian side, the project was very exemplary in imparting knowledge about the preservation of old fruit varieties in Hungary in general and in sensitizing the population to conscious nutrition. The 5 other open-air rural museums in Hungary are considered institutional multipliers here. The museums are networked with each other on a professional level, and an annual conference of Hungarian open-air museums is held. This platform will be used to pass on information about the project content and successes.
Special aspects of the project
This was a German-Hungarian cooperation project that pursued a holistic educational and project approach in the area of sustainable nutrition, particularly with regard to “old (apple) varieties” and the preservation of biodiversity.
Funding topic 2: Sustainable nutrition and sustainable food handling
Project implementation:
Associated partners:
Places of work: Germany (Eastern Thuringia) and Hungary (Vas County)
Funding period: June 2021 to September 2024
Project costs: Total volume: 273,899 euros, funding from DBU: 98,998 euros
DBU-AZ: 35354
Status: 17.06.2025